Thursday, April 19, 2012

eBusiness: Course Structure

Class Schedule:
Monday & Tuesday
6:30pm - 9:00pmLab 4

Material Source:
Textbook Electronic Commerce (7th Annual Edition)
Author: Gary P. Schneider, Ph. D., CPA
University of San Diego


Internal Assessments:Attendance - 10%
Reflective Writing - 10%
Tutorial - 10%
Activities - 10%
Test 1 - 20%
Test 2 - 20%
Test 3 - 20%

Total: 100%



External Assessments:
Assignment - 100%


Grades:
Distinction: 70% and above
Merit: 60% - 69%
Pass: 
40% - 59%
Referral: 39% and below
Chapter:

Lecture 1: Introduction to eCommerce
Lecture 2: Revenue Models
Lecture 3: eMarketing Strategies
Lecture 4: Advertising & Brand Management
Lecture 5: eCommerce Business-to-Business Strategies
Lecture 6: Supply Chain Management
Lecture 7: Online Auctions
Lecture 8: Online Marketplaces, Communities & Portals
Lecture 9: Security Threat & Countermeasures For End User (Part 1)
Lecture 10: Security Threat & Countermeasures For End User (Part 2)
Lecture 11: Payment Systems for eCommerce
Lecture 12: Planning for eCommerce

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