Monday, May 7, 2012

Test 1: Chapter 1 - 4

Due Date: 16th May 2012 (Wednesday)

Question 1:
Select a retail store with which you are familiar that has a Web site on which it sells products or services similar to those it sells in its physical retail stores.
Explore the Web site and examine it carefully for features that indicate the level of services it provides. Using your experience in the physical store and review of the Web site, write a 200 word evaluation of the company's touch point consistency.

Question 2:
What were the main forces that led to the commercialization of the Internet? Summarize your answer in about 100 words.

Question 3:
Describe two possible service-for-fee offerings that might become available to users of Internet-enabled wireless devices (such as iPad or mobile phones) in the near future. Write one paragraph for each service in which you outline the profit potential and risk of losses for each.

Question 4:
In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.

Question 5:
Promoting products on the Web is different from using mass media promotion or personal contact. Assume that you want to explain these differences to a person who is planning to open a Web site that will sell fishing-rod. Write one paragraph about each approach (mass media, personal contact, the Web). In each paragraph, explain the advantages and disadvantages of the approach for the fishing rod Web business.