Due Date: 7th May 2012 (Monday)
SAMPLE ANSWER (DO NOT
COPY)
Task
1 – 5 Marks
You need to do some research to
familiarize yourself with the subject area and to gain some ideas about how you
can carry out the rest of the project. There are a number of e-commerce sites
that sell home office furniture online. Use a maximum of 1 hour to review these
resources. Bookmark the relevant sites and make notes of information that you
can use in your assignment.
INTRODUCTION
In this task, a simple research to get an idea
related to e-commerce business is conducted. This process is carried out by
visiting several e-commerce
sites that sell home office furniture online. All relevant sites will be bookmarked and brief notes of information on
how all the sites are being organized will be presented. The notes will be used
to get an idea on how to carry out the rest of this
project. The followings are the output of this research.
WEBSITES THAT SELL
HOME OFFICE FURNITURE ONLINE
The goal of this website is to sell home office
furniture, chairs and computer desks. The products that they are selling are
organized into categories such as home office, office sets and desktop
accessories. This strategy shows that the business is aiming for customers who
are looking for a specific home office furniture product. This information can
be used as reference in Task 3 later for the marketing strategy.
The website also provides discounts, free shipping
and additional features of their product such as promotions, price range,
color/finish and material. This strategy shows that the business is aiming to
attract customer in purchasing their product. This information can be used as
reference in Task 3 later for acquiring customer.
The website also contains sign up property for
customer to receive special offers on the business products via e-mail. This
strategy shows that the business is keen to retain their customer. This
information can be used as reference in Task 3 later for retaining customer.
The goal of this website is to sell variety of
office supplies. The home office furniture specifically, is categorized with a
brand name such as Sauder Office Port Collection and Bush Bennington Collection.
This strategy shows that the business is aiming to ensure customer’s perception
towards the product that they are selling is good. This information can be used
as reference in Task 4 later for the brand management.
The website also contains return policy to clarify
the circumstances in which returns can be made and the resultant actions. This
strategy shows that the business is committed in achieving customer’s
satisfaction on their product. This information can be used as reference in
Task 7 later for the return policy.
(continue your answer here)
CONCLUSION
In this task, several e-commerce sites that sell home office furniture online
has been bookmarked; and brief notes of
information on how all the sites are being organized has been presented. From
this task I managed to get a big idea on how e-commerce business is conducted.
Consequently, I’m ready to make report on an e-commerce business; and answer
the remaining task in this assignment.
REFERENCES
ivgStores, LLC. 2012: Home Office Furniture, Chairs
& Computer Desks.
http://www.homeofficefurniturecollection.com/, [accessed
on 2/4/2012]
OMX Inc. 2012: Office Supplies, Office Furniture
& Office Technology.
http://www.officemax.com/office-furniture/home-small-office-furniture-collections,
[accessed on 2/4/2012]
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