Quiz 2: HOME OFFICE FURNITURE ONLINE

Due Date: 7^th May 2012 (Monday)

SAMPLE ANSWER (DO NOT COPY)

Task 1 – 5 Marks

You need to do some research to familiarize yourself with the subject area and to gain some ideas about how you can carry out the rest of the project. There are a number of e-commerce sites that sell home office furniture online. Use a maximum of 1 hour to review these resources. Bookmark the relevant sites and make notes of information that you can use in your assignment.

INTRODUCTION

In this task, a simple research to get an idea related to e-commerce business is conducted. This process is carried out by visiting several e-commerce sites that sell home office furniture online. All relevant sites will be bookmarked and brief notes of information on how all the sites are being organized will be presented. The notes will be used to get an idea on how to carry out the rest of this project. The followings are the output of this research.

WEBSITES THAT SELL HOME OFFICE FURNITURE ONLINE

1. URL: http://www.homeofficefurniturecollection.com/

The goal of this website is to sell home office furniture, chairs and computer desks. The products that they are selling are organized into categories such as home office, office sets and desktop accessories. This strategy shows that the business is aiming for customers who are looking for a specific home office furniture product. This information can be used as reference in Task 3 later for the marketing strategy.

The website also provides discounts, free shipping and additional features of their product such as promotions, price range, color/finish and material. This strategy shows that the business is aiming to attract customer in purchasing their product. This information can be used as reference in Task 3 later for acquiring customer.

The website also contains sign up property for customer to receive special offers on the business products via e-mail. This strategy shows that the business is keen to retain their customer. This information can be used as reference in Task 3 later for retaining customer.

2. URL: http://www.officemax.com/office-furniture/home-small-office-furniture-collections

The goal of this website is to sell variety of office supplies. The home office furniture specifically, is categorized with a brand name such as Sauder Office Port Collection and Bush Bennington Collection. This strategy shows that the business is aiming to ensure customer’s perception towards the product that they are selling is good. This information can be used as reference in Task 4 later for the brand management.

The website also contains return policy to clarify the circumstances in which returns can be made and the resultant actions. This strategy shows that the business is committed in achieving customer’s satisfaction on their product. This information can be used as reference in Task 7 later for the return policy.

(continue your answer here)

CONCLUSION

In this task, several e-commerce sites that sell home office furniture online has been bookmarked; and brief notes of information on how all the sites are being organized has been presented. From this task I managed to get a big idea on how e-commerce business is conducted. Consequently, I’m ready to make report on an e-commerce business; and answer the remaining task in this assignment.

REFERENCES

ivgStores, LLC. 2012: Home Office Furniture, Chairs & Computer Desks.

http://www.homeofficefurniturecollection.com/, [accessed on 2/4/2012]

OMX Inc. 2012: Office Supplies, Office Furniture & Office Technology.

http://www.officemax.com/office-furniture/home-small-office-furniture-collections, [accessed on 2/4/2012]